Updated: May 26
Branding and website design are crucial for businesses to establish a strong online presence. In this case study, we will discuss our work with Amy Thiessen, a brilliant personal coach, and how we helped her create a cohesive brand identity and develop a user-friendly website.
Amy Thiessen is a talented singer and voice coach who provides workshops and live performances to help people find their true authentic voice. As a do-it-yourselfer, she reached out to us through Wix.com to help her with her Facebook pixel and ad campaigns.
We began by asking Amy to represent herself, telling us who she was, what she was working with, and what her first concern was. Through this process, we learned about her industry, target audience, and competitive landscape. We also discussed her specific needs and goals for the branding and website design project, which included creating a cohesive brand identity and developing a user-friendly website. As her business revolved around voice coaching, we had to ensure that the website and branding captured the essence of her work.
The project scope involved creating a logo and developing a user-friendly website that would showcase her workshops, live performances, and services. We had regular check-ins to ensure that we were on track.
Process and Approach
Our approach to developing the branding and website design involved several stages, including research, concept development, and design iterations. We took a methodical and database-driven approach to ensure that we created a cohesive brand identity and website that aligned with Amy's needs and goals. We used unique strategies and tools to create a successful branding and website design for Amy, including following the most recent processes and instructions from Google.
Collaboration with the Client
We worked closely with Amy throughout the project, having regular brainstorming sessions, feedback loops, and approvals.
Results and Outcomes
The final branding and website design project for Amy achieved all the objectives that we set out to accomplish. The website was user-friendly, showcased her services and performances, and captured the essence of her work. The logo we designed was an accurate representation of her business, and the brand identity aligned with her goals and needs. We also saw a significant increase user engagement and enhanced brand perception.
We recommended that Amy continues to focus on her online presence by posting blog posts and social media content. We also gained valuable insights from the project that we can apply to future projects, such as the importance of collaboration and communication with the client.
Our work with Amy Thiessen demonstrates our capabilities and process when it comes to branding and website design. By working collaboratively with our clients and taking a methodical approach to our work, we were able to achieve all the objectives that we set out to accomplish. If you're looking to establish a strong online presence for your business, we encourage you to reach out to us for your branding and website design needs.