Updated: May 29
As an entrepreneur, you understand the importance of having a website that reflects your brand and effectively communicates your message to your target audience. However, building a website is only the first step in creating a strong online presence. To ensure that your website is visible to potential customers and clients, you need to perform continuous SEO.
Today, I'll be guiding you through the steps to perform continuous SEO and provide tips for creating a successful online strategy.
Perform an SEO Audit
The first step to continuous SEO is to perform an SEO audit. This will help you identify any technical issues with your website and ensure that it is optimized for search engines. An SEO audit should include the following steps:
Check for broken links and fix them
Ensure that your website is mobile-friendly
Optimize page titles, meta descriptions, and header tags
Check for duplicate content and remove it
Analyze website speed and make necessary improvements
Keyword research is the process of identifying relevant keywords and phrases that your target audience is searching for online. This is an important step in optimizing your website for search engines. To perform keyword research, you can use tools such as Google Keyword Planner, Ahrefs, or SEMrush. Once you have identified your keywords, incorporate them into your website content, meta descriptions, and tags. Not sure how to do this? We can help.
On-page optimization refers to the process of optimizing individual pages on your website to rank higher in search engines. This includes optimizing page titles, meta descriptions, header tags, and website content. You should also include internal links to other pages on your website to improve navigation and user experience.
Off-page optimization refers to the process of improving your website's authority and relevance through external factors such as backlinks, social media mentions, and online reviews. To improve your off-page optimization, focus on building high-quality backlinks from relevant websites in your industry.
Content marketing is a strategy that involves creating and sharing valuable content with the goal of attracting and retaining customers. To create a successful content marketing strategy, you should identify your target audience, create a content calendar, and share your content on social media and other relevant platforms.
Link building is the process of acquiring backlinks from other websites to your own. This is important because it signals to search engines that your website is relevant and authoritative. To build high-quality links, focus on creating valuable content that other websites will want to link to.
Monitor Your SEO Efforts
Finally, it's important to monitor your SEO efforts to ensure that you are making progress towards your goals. Use tools such as Google Analytics or Ahrefs to track your website traffic, keyword rankings, and backlinks. Use this information to adjust your strategy as needed and continue to improve your website's visibility in search engines.
In conclusion, performing continuous SEO is essential for building a strong online presence and attracting potential customers and clients. By following the steps outlined in this blog post, you can create a successful online strategy that will help you achieve your business goals.
For more information on building a website or creating a successful online strategy, contact Great Lakes Designers or visit the Wix Marketplace to connect with Dennis Fiore, a Wix Partner who can help you create a beautiful and effective website.